Olmos Brand identity

Name: Bancorp Mérida
Address: Mérida, Yucatán, MX
Telephone: +52 999 902 0247

The name
The elm is a tree of broad shade and long life. Giving its name to a residential lot is promising roots: a place to stay and watch grow. “Lotes residenciales” describes it plainly. Timeless, natural and universal.
The idea
A real, photographed elm leaf is the symbol, with the name living inside it. The brand does not illustrate nature: it uses it. Tumblers, a cap and a car with a leaf pattern take it into the daily life of someone buying land for their future.
The color
Green in every shade. Green is growth, calm and health, and in real estate it speaks of future security. On dark backgrounds the leaf glows; on mint green it turns fresh and approachable.