E+G Brand identity

Name: Bancorp Mérida
Address: Mérida, Yucatán, MX
Telephone: +52 999 902 0247

The name
E+G: two letters and a plus sign. A short, neutral, office-style name that reads the same in any language and suggests addition: two voices, one guarantee. “Notaría Pública 32” follows as the subtitle with the official detail.
The idea
A notary office deals in public trust: its identity must look firm before it is read. The monogram overlaps the two letters like a seal and appears on walls, stationery and screens with the calm of a well-made document.
The color
Navy blue, the color of formality and fountain-pen ink, with silver and white for cleanliness. A single red accent marks the official detail, like the line of a seal.