Element Brokers Brand identity

Name: Bancorp Mérida
Address: Mérida, Yucatán, MX
Telephone: +52 999 902 0247

The name
The elements are the basis of everything: earth, water, air, fire. “Element” suggests the essential and the solid; “Brokers” names the trade, and “Inversión Inmobiliaria” (real estate investment) pins it down. A universal name in business English that works in any market.
The idea
An E and a B form a single piece: two elements that fit together, like the investor and the property. The symbol looks like a link, a firm bond. The dimensional sign and the van with lines recalling blueprints and streets complete the idea.
The color
Bold coral: red brings decisiveness, orange makes it approachable. In a sector of gray offices, coral stands out without being aggressive, and white lets the symbol breathe.