CarShop Brand identity

Name: Bancorp Mérida
Address: Mérida, Yucatán, MX
Telephone: +52 999 902 0247

The name
CarShop is a descriptive name: car, shop, the car store. It says what it is before anyone asks, and “seminuevos” (pre-owned) in the subtitle sets the category. A name that needs no explaining.
The idea
A pre-owned car store with warranty, insurance and financing: everything that builds trust when buying a used car. The silhouette drawn in a single line runs over the logotype like the customer’s journey, from choosing to getting the keys.
The color
Blue for trust and financial security; yellow for the energy and joy of something new. Together, a serious purchase that feels good.