Carpentry Brand identity

Name: Bancorp Mérida
Address: Mérida, Yucatán, MX
Telephone: +52 999 902 0247

The name
Carpentry is the trade turned into a name. It invents no concept: it honors those who work wood by hand. Genderless and timeless, it works the same in Spanish and English and sounds like a workshop.
The idea
It all starts with pallets: discarded wood given a second life. Carpentry offers affordable furniture and objects for young people, made from reclaimed wood with personality. The identity tells it with an illustrated carpenter, stencil type and wooden boxes as packaging.
The color
Red, yellow, green and blue in four quadrants, like the stains used to paint a pallet. The warm tones bring youthful energy; green and blue speak of the recycled and the calm. Against natural wood they contrast without competing.