WorkAutomotive
More qualified leads for a leading automotive group
From leads with no intent to buy to real showroom appointments.
- +340%qualified leads
- −45%cost per lead
- 4.2xreturn on ad spend
- +28%closed sales
Client names are withheld for confidentiality.
The context
One of Mexico's largest dealership groups, present in 8 states, spent more on digital every month while showroom sales stayed flat: 9 in 10 digital leads couldn't qualify for credit or had no real interest.
The challenge
- A high volume of leads who couldn't buy.
- Rising acquisition cost.
- CRM and campaigns that didn't talk to each other.
- A sales team worn down by prospects who never bought.
What we did
- 01
CRM and ads connected
We connected their CRM to Google and Meta Ads, so the ads stopped looking for form fillers and started looking for car buyers.
- 02
Audiences by buying power
Audiences built from purchase behavior data, leaving out profiles that couldn't qualify for credit.
- 03
Dynamic creative
Ads showing each dealership's actual inventory, updated in real time.
The result
We optimized the ads for appointments and approved credit applications, not clicks. In 90 days, digital became the group's top revenue source: the team went from 100 calls per appointment to 20 calls per sale.
Services
- Media and performance
- Digital and automation
- Data analysis
More work
Next step
Tell us what is holding you back.
We answer on WhatsApp. No forms, no waiting.
ebr@bancorp.com.mx+52 999 902 0247