WorkFinancial services
From Houston to Mexico City, one brand for each market
Institutional rebranding in the US and large-scale user acquisition in Mexico.
- 250Knew fintech users
- $18average acquisition cost
- 4.9App Store rating
Client names are withheld for confidentiality.
The context
A US wealth management and advisory firm advises a fast-growing Mexican fintech. We worked for both: a restrained rebrand to compete in wealth management, and fast user acquisition for the app.
The challenge
- Identities disconnected from their value proposition.
- Institutional credibility in the US.
- A crowded fintech market with high acquisition costs in Mexico.
- Two strategies with opposite tones, run at the same time.
What we did
- 01
Institutional rebrand (US)
A new identity for the firm, built on trust and track record, to raise its perceived value in the US market.
- 02
Consumer strategy (Mexico)
An acquisition campaign for the app, with performance marketing segmented by financial behavior.
- 03
A bridge between the two
The US advisory firm as a seal of quality that gives Mexican users confidence.
The result
The firm launched its new identity in the US while the fintech added 250,000 users in Mexico, at an average acquisition cost of $18 and a 4.9 App Store rating.
Services
- International branding
- Performance marketing
- Digital strategy
More work
Next step
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ebr@bancorp.com.mx+52 999 902 0247