WorkReal estate
Two medical office towers, sold out before completion
How we sold two medical office towers by going to where doctors are.
- 100%sold in 3 months
- 650%campaign return
- 2towers sold
Client names are withheld for confidentiality.
The context
Two hospital projects in southeastern Mexico needed to sell premium medical offices. The buyers, specialist physicians, have little time and don't search for offices online: we had to go to them and create desire and urgency.
The challenge
- A hard-to-reach niche: specialist physicians.
- A high price point.
- Building trust right away.
- Saturated traditional media.
What we did
- 01
Digital targeting
Meta, Instagram and Google campaigns narrowed by medical specialty, with investment-focused messages.
- 02
Out-of-home
Billboards and street displays along the routes to the city's main hospitals.
- 03
Activations
Brand presence in hospitals and medical conferences, taking the sale to their workplace.
The result
Digital, out-of-home and workplace activations made the medical community see an opportunity they couldn't pass up. Both towers sold out before the structural work was finished.
Services
- Digital targeting
- Out-of-home
- Activations and events
More work
Next step
Tell us what is holding you back.
We answer on WhatsApp. No forms, no waiting.
ebr@bancorp.com.mx+52 999 902 0247